John Lewis Customers
       
     
John Lewis Products
       
     
Packaging
       
     
Sleeve
       
     
John Lewis Customers
       
     
John Lewis Customers

The main idea behind this packaging was what if it was covered with the people who actually shop at John Lewis online, effectively creating a representation of the actual customer base.

John Lewis Products
       
     
John Lewis Products
Packaging
       
     
Packaging
Sleeve
       
     
Sleeve

The sleeve calls back to John Lewis's current brand identity. The die cut shapes show the more lively packaging for the online ordered box, bringing some of John Lewis's character into the customers home.